observing and analyzing a company’s use of social media, specifically on Facebook, Twitter, YouTube, and their company blog, for at least four days to understand how they connect with customers and build their brand. It is essential that you understand how companies are using social media to connect with customers and build their brand. This…

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understanding the importance and effectiveness of using open-ended and close-ended questions in surveys or discussions to gather qualitative and quantitative data on consumer attitudes towards products/services. Please respond to the following discussions from my classmates with at least a 100 words per. 1. Understanding customer’s attitudes towards products/services is vital information for retailers. They can…

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This assignment asks you to use examples from various sources to discuss themes related to decision making, including judgmental heuristics, biases, the limits of human judgment, and strategies for improving decision making. Based on examples from one of the recommended articles selected by you, the lecture notes, the text, and other sources, discuss one or…

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This assignment prompts the discussion of themes such as judgmental heuristics, common biases in managerial decision making, bounds of human judgment, and strategies for making better decisions, based on examples from one of the recommended articles. Based on examples from one of the recommended articles selected by you, the lecture notes, the text, and other…

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the student to reflect on two recent purchases, one tangible and one intangible, by describing the products, discussing the basic consumer needs they fulfill, explaining why they were desired, and describing the value they create for the student. Think about two of your recent purchases: one tangible (physical) product and one intangible (e.g., digital product).…

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This assignment is about reviewing the seven Ps of services marketing and discussing how they would change the strategy in a simulation, as well as relating the challenges of executing these Ps to previous, current, or potential work experiences in a specific industry. Review the seven Ps of services marketing. How would they change your…

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This assignment is about researching and writing about a contemporary international jazz musician/group or jazz scene, discussing their background, current activity, and integration of jazz into their respective culture. This assignment prompt is about writing a paper on a jazz artist/group, specifically focusing on a “hat scene” and incorporating reviews of their music, a selected…

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This assignment involves applying segmentation and targeting techniques to identify potential new market segments for a chosen product/service and making a recommendation for the best segment to target. This assignment is about creating a professional memo to the Vice President of Marketing at a fictional consulting firm, presenting a case analysis of a specific demographic…

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Multi-Brand Retailer: Sephora (https://www.sephora.com/) Brand Name: Urban Decay (https://www.urbandecay.com/) Compare Product Assortment: Sephora sells 94 Urban Decay products, In this week’s discussion, I’d like for you to select a multi-brand retailer and a brand specific website to evaluate. Reference this week’s slides regarding the differences between a Brand.com and Retailer.com eCommerce site. For example, you…

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This assignment is about researching and analyzing a marketing campaign that successfully reinvented a brand, and discussing the effectiveness of the campaign elements and integration in reaching the target audience. Read the Five Marketing Lessons from Old Spice article, which discusses Old Spice’s relaunch of its brand in a “spicy” 2010 campaign starring Isaiah Mustafa.…

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