This assignment is about how the company Apple uses big data analytics to drive their business and what could have been done differently to improve their approach.

Company: Apple (How Big Data Is at The Centre of Their Business)
How did the company (Apple) in your selected case use big data analytics to deliver results? What would you have done differently? Please use appropriate examples and use cases to support your answer.
Note: Your answer should be a minimum of 3-4 pages and include a minimum of 2–3 references.
Note:
Content should be clear, concise, and understandable.
Please follow the minimum answer length as mentioned for the above question.
Please include a minimum number of references for the above question in APA format.
Check for any grammatical errors and sentence structure.
No plagiarism is allowed; please check the final answer for plagiarism before submitting.